The Post-Pandemic Wine Market: A Practical Guide
A New Book (2025) by James Silver
Including a new foreword by Randall Grahm.
Consider this a user's manual for wineries anywhere in the USA today. Sales and Marketing across demographics, sales channels, and selling platforms are more important than ever before as we navigate the Post-Pandemic wine market.
Jim Silver is a 30-plus-year veteran of the wine industry with success managing wineries and vineyards in Napa, Sonoma, and New York; creating brands of wines, brandies, and ciders; establishing several retail wine stores; exporting wines to 23 countries including as a trade liaison to China; and imported brands from Europe, Australia, and South America.
He has worked with Remy Martin, The Four Seasons Hotel Group, Hess Collection, Martinelli, Alejandro Bulgheroni, and Bonny Doon Vineyard and has overseen the production of six 100-point-rated wines.