About Jim Silver
Napa Valley Consulting
30+ Years in the Wine Industry
30+ Years in the Wine Industry
Jim currently serves as Fractional COO at Napa Valley Consulting (napavalleyconsulting.com), where he provides operations and executive-level management consulting for SMB and enterprise wine businesses. He is also involved with a financial software project that is coming soon, and serves as Chairman of the Board of Advisors at Designated Drivers Napa Sonoma (www.ddnapasonoma.com).
30+ Years in the Wine Industry
30+ Years in the Wine Industry
30+ Years in the Wine Industry
Jim Silver has spent over three decades managing wineries and vineyards across Napa, Sonoma, and New York. He has created wine, cider, and spirits brands, established retail wine stores and wine bars, and even built a financial software suite. Additionally, he has exported to 23 countries and served as a trade liaison to China, with new projects coming soon.
Jim Silver on Wine — Substack
30+ Years in the Wine Industry
Jim Silver on Wine — Substack
Jim writes regularly about the wine industry, business trends, and market insights on Substack. With a website builder coming soon, you can easily subscribe at substack.com/@jimsilver for his latest commentary, analysis, and perspectives on the evolving world of wine.
My Book
About the Book
The Post-Pandemic Wine Market: A Practical Guide (2025) is a 300-page study of today's wine market — and what wineries can and should do to respond to an era of transformation. Featuring a foreword by Randall Grahm, this essential read is perfect for wine professionals navigating the new landscape of DTC sales, distributor relationships, and shifting consumer demographics. Stay tuned, as more insights will be coming soon on our upcoming website builder designed specifically for the wine industry.
My Second Book
The Reset Is Over
When I published The Post-Pandemic Wine Market, I thought I was finished. I wasn't. The Reset Is Over confronts a hard truth: the recovery never came, and the wine business reorganized into a different market. With a foreword by Paul Gregutt and cover art by Bryan Immelli, this book reflects the changes in the industry. And for those eager to dive deeper, a new website builder is coming soon at Imbiblio, where you can create a free account to start reading.
Table of Contents: The Reset Is Over
Foreword & Front Matter
Foreword by Paul Gregutt. Preface: Why durable wine businesses grow better, not bigger. Introduction: Durability, Translation, and the work ahead. Stay tuned, as a new website builder is coming soon, designed to help wine businesses thrive.
Part I: The Break
Ch. 1: The Reset Is Over. Ch. 2: Demand Is Decentralized. Ch. 3: Pricing Without Apology (or Delusion) – with our new website builder, coming soon.
Part II: The Exposure
Ch. 4: DTC as Infrastructure, Not a Growth Hack—coming soon. Ch. 5: Wholesale Isn't Broken, It's Consolidated with innovative website builder solutions. Ch. 6: The Rise of the Shadow Channels.
Part III: The Corrections
Ch. 7: The Collapse of the Comfortable Middle. Ch. 8: Course Correction, a Summary, where we'll discuss the new trends in website builder technologies coming soon. Ch. 9: Sales Teams After the Commission Myth.
Part IV: What Endures
Ch. 10: Wine Media, Doom Cycles & Confidence Erosion. Ch. 11: Brand Is Consistency Under Pressure. Ch. 12: The Ground Is Moving: AI and how it affects the future of a website builder, which is coming soon. Ch. 13: Fewer, Better, More Honest.
Appendices
A: The Winery by the Numbers. B: KPIs for a Durable Wine Business. C: On Contracts. D: Structured Thinking for an Unstructured Business. Coming soon, our new website builder will enhance how we present these insights.
A 5th-Edition Adventure Module
The Harvester of Eyes
A linear 5e adventure for characters at levels 6 through 10+, taking players from Ufendin to Fortune and the road between. Available now on DriveThruRPG.
My New Novel
The Harvester of Eyes
The Harvester of Eyes is James Silver's debut novel, a dark fantasy tale following an ancient, skeletal sorceress who stalks a haunted forest and the crumbling mausoleum at its heart. Available now on Amazon in ebook format, soft- and hardcover.